We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience.
Companies will often spend millions on marketing, with even the tiniest details (such as phrases and hair colour) carefully considered.
A piston engine is undersquare or longstroke if its cylinders have a smaller bore (width, diameter) than stroke (length of piston travel). Oversquare is the opposite.